Nybrogatan 52, 114 40 Stockholm, Sweden
+46 (0)8-661 23 01, info@wearegroup.se


Right now we’re creating a buzz around brands like MQ, Hemtex and Ellos.

In recent years we’ve created successful communication concepts for brands like Lindex, JC, D-ID, Earnest Sewn, Energie, Din Sko, Ann-Sofie Back, Åhléns, Intersport, Comme des Garçons, Seppälä, Oriflame and Twilfit and more.


Ellos – My Life, My Story

From old-fashioned mail order to today’s modern e-trade – Ellos is still of great relevance to many women. Read more


D-ID – Go And See

Denim identity by the denim guru, Jimmy Taverniti pulls in energy from New York, attitude from Los Angeles and elegance from Paris. We Are Group is behind the campaigns. Read more


Åhléns – The Guide

Åhléns is one of Sweden’s most popular brands with department stores throughout the entire country and Norway. Read more


Bukowskis – Maison Martin Margiela

A unique exhibit with the legendary fashion designer, Martin Margiela helped Bukowskis to rejuvenate its target group. Read more


Energie – Make Noise

A new and more personal side of Energie Jeans in a global campaign, signed by We Are Group! Read more


Back – Hostage Store

Sweden's first Hostage store with Sweden's only and best fashion designer. Read more


Seppälä – Fashionmania

The collaboration with Seppälä has just begun but already we are pushing the limits – with focus constantly on sales and how we dress a new Seppälä. Read more


Comme des Garçons – Guerrilla Store

We’re open! For one year we had our own Comme des Garçons store in our office. Read more


Din Sko – Styled by Shoes

The shoes set the style. A concept that in one season increased sales by 60%. Read more


Lindex – Pink Collection

Over the years, Lindex has been a contributor to The Pink Ribbon. The next step was to make their very own collection in collaboration with designer, Narciso Rodriguez. Read more


Intersport – Get Moving

When running completely exploded into a popular movement in Sweden, the large sporting goods chains competed for the attention of women in particular. Read more


Lindex – Fashion Report

Our concept turned Lindex from a clothing company into a fast moving fashion company. Read more


Personal Portraits

Get to know a more personal side of the models in front of the camera. Read more


Gul & Blå - I’m curious

Swedish youth fashion was born in 1966. Gul & Blå opened the doors of its first store in Stockholm with instant success. Read more


Twilfit - We know women

Twilfit has been a lingerie classic since 1922. Twilfit’s own designs share space with internationally known brands in their 53 stores. Read more


Pour - Personal styles

What is timeless style? It’s about wearing clothes in a conscious and natural manner. And preferably, inconspicuously. Read more