We Are Group

Nybrogatan 52, 114 40 Stockholm, Sweden
+46 (0)8-661 23 01, info@wearegroup.se

Maison Martin Margiela at Bukowskis

Client: Bukowskis

Bukowskis auction house was founded in 1870 and is the biggest in Scandinavia to conduct quality auctions. Our task was to create something that would attract a younger crowd to discover Bukowskis. The idea was to put on an unique event in connection with the Mercedes-Benz Fashion Week in Stockholm.

Martin Margiela, the legendary Belgian fashion designer had never before shown any of his collections in Sweden. Garments and accessories from two private collections were selected, which for one week made up the exhibit, “Margiela was here” at the premises on Arsenalgatan.

“Each catalogue got its unique cover”

We curated and designed the exhibit as well as a catalogue in a numbered edition of 500 copies, where each catalogue received a unique cover. We designed invitations to the opening and put out a number of ads in the daily newspapers.

The exhibit received a lot of attention both in the press and on the Internet. Bukowskis also achieved their goal of getting a younger public to visit the exhibit.

A unique exhibit with the legendary fashion designer, Martin Margiela helped Bukowskis to rejuvenate its target group.

The world of Martin Margiela

We Are Group curated and designed the exhibition “Margiela was here".