D-ID is a jeans label that has its origins in classic American jeans heritage but has been updated with the latest technical innovations in material and washes. The label is described by its creator, Jimmy Taverniti, as a mix of the three cities, New York, Los Angeles and Paris.
In the first campaigns for D-ID we photographed and filmed on location in downtown Los Angeles with the Oscars nominated film photographer, John Mathison. We casted a combination of new faces and more familiar personalities such as, Cuba Tornado Scott, grandson of Ridley Scott. The campaigns in black and white contribute to give D-ID a distinct personal look.