Client: Din Sko
Din Sko approached us with a brief to create a concept that would clarify “more fashion at the best price” in the communication. The concept became Styled by Shoes, short for shoes are fun and they often set the style for a whole look.
Wherever the latest shoe influences come from, fashion is associated with something urban so we wanted to show the models on the streets of New York and Los Angeles. Together with DP Axel Lindahl and photographer Marcus Palmqvist we directed and produced all the material on location to help convey short stories with personality.