Nybrogatan 52, 114 40 Stockholm, Sweden
+46 (0)8-661 23 01, info@wearegroup.se


My Life, My Story

Client: Ellos

From old-fashioned mail order to today’s modern e-trade – Ellos is still of great relevance to many women.


Ellos offers most things to today’s women; fashion, beauty, home and much more.

We created a concept that could tell the story of how Ellos remains close to women every day. With My Life, My Story we portray women in various stages of life in their own environment. They share their life stories and provide us with personal glimpses.

We have met everyone from Loreen to Rachel Bråthén, better known as Yoga Girl to her 2 million followers on Instagram, not to mention Carola, Caroline de Maigret, Anine Bing, Connie Nielsen, Sarah Jessica Parker and others in order to bring out in 2016 strong personalities such as Therese Ahlshammar, Birgitte Hjort Sørensen, Sara La Fountain and Aleksandra Ørbeck-Nilssen.


The Stories of Strong Women

For the past three years we have directed and produced several films portraiting interesting women. Enjoy a few examples.