Energie is a jeans and fashion brand, created by the Italian designer, Wicky Hassan, who aside from Energie is also behind brands like Miss Sixty and Killah. Since the breakthrough of the initial collection in 1989, Energie has made a huge success in big parts of the world.
In preparation for the fall of 2012 we wanted to show a new and more personal side of Energie. We cast the English band, Rubber Kiss Goodbye with members Tara Ferry (the son of Bryan Ferry), Oliver Thompson and Peter Perret Jr. to front the campaign.
“Energie has a young, creative personality”
We turned out the concept, Make Noise – with the personal expression and worldview that Energie wanted to convey. For two days we shot and filmed the band playing their songs in various West London locations, Notting Hill, under the Westway and at the notorious Trellick Tower.
Featuring Rubber Kiss Goodbye
Shot and filmed in black and white by Axel Lindahl, the campaign was used in ads, catalogues, in stores and on the website. The films were spread through the website. The campaign and the collection were launched during the men’s fashion show in Milan, with a live performance by Rubber Kiss Goodbye.