Nybrogatan 52, 114 40 Stockholm, Sweden
+46 (0)8-661 23 01, info@wearegroup.se


I’m curious

Client: Gul & Blå

Swedish youth fashion was born in 1966. Gul & Blå opened the doors of its first store in Stockholm with instant success. New, revolutionary jeans styles like V-jeans, Marilyn, Fonzie as well as t-shirts with Mickey Mouse and Joe Banana prints generated around the block lines outside Gul & Blå.


“A playful fashion campaign in yellows and blues”

Many years later we were given the task to revive the brand and charge it up with loads of energy to get a new jeans generation to discover Gul & Blå. In this campaign, the special feeling of Gul & Blå was expressed with the same playfulness as in the past but in a more up to date way. The pictures were used in catalogues and in the stores. The result was that a lot more people became curious about Gul & Blå.