Client: Gul & Blå
Many years later we were given the task to revive the brand and charge it up with loads of energy to get a new jeans generation to discover Gul & Blå. In this campaign, the special feeling of Gul & Blå was expressed with the same playfulness as in the past but in a more up to date way. The pictures were used in catalogues and in the stores. The result was that a lot more people became curious about Gul & Blå.