The concept was conveyed through commercials with story-telling and short add-ons with price focus. We also produced images for catalogues, ads and stores together with the message, Get Moving.
With Maria Akrara’s credibility and appealing ways, the concept was a success. The objective of surpassing the biggest competitor in the target group of women was accomplished. Furthermore, both the awareness surrounding the brand as well as the sales for running shoes were increased for Intersport.