We created the concept Fashion Report and chose Emma Wiklund, the Swedish Supermodel of the nineties, as the Lindex spokesperson and model. Emma reported on the latest trends from the fashion metropolises, such as London, Paris and New York, both in print and commercials.
The concept permeated the entire company’s product expanse and communication – from store to window to print, film, club, web and PR.
Johan Hallin was awarded marketing director of the year.
With Fashion Report followed a collaboration of over 6 years and a great many concepts and production – for example, “We love Boobs” and “We love Bottoms” which received a recongnition of 98% and which helped Lindex break sales records in lingeries sales.