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Fighting Breast Cancer with Narciso!

Client: Lindex

To help spotlight the collection, we came up with the idea of collaborating with a solid fashion designer. The next step was to make their very own collection for the first time from which the sales profits would go to cancer research.


We contacted the American fashion designer, Narciso Rodriguez who is well known for his creations for women. As Anna Wintour, editor-in-chief of American Vogue has said, “No one but Narciso has ever made a simple line look more stunning.” We named the campaign “Fighting Breast Cancer with Narciso Rodriguez”.

The fantastic model, Carmen Kass was shot by Andreas Sjödin in Stockholm and the pictures were used in print, outdoors, for in-store material and store windows.

“A collection designed to be desired”
- Narciso Rodriguez

The campaign was a success, both in terms of sales and PR. With Pink Collection we helped Lindex to bring in an outside designer for the first time in the battle against breast cancer.


Meet Narciso Rodriguez

We also produced a campaign site with among other things, a film featuring Narciso Rodriguez inside his studio in New York where he shares his thoughts about the collection.


Fashion show

Fighting Breast Cancer with Narciso Rodriguez was launched with an impressive fashion show in Stockholm. Carmen Kass as well as several other known Swedish models participated.