Nybrogatan 52, 114 40 Stockholm, Sweden
+46 (0)8-661 23 01, info@wearegroup.se


Personal styles

Client: Pour

What is timeless style? It’s about wearing clothes in a conscious and natural manner. And preferably, inconspicuously. Pour’s collections are grounded on classic garments that have been twisted or given updated details by the founder, Robert Berggren.


“Portraits of characters”

The legendary Swedish photographer, Hans Gedda, was the obvious choice when wanted to capture interesting characters in a mix of the latest and older collections. Through the years, Gedda has done portraits of iconic personalities such as, Andy Warhol, Nelson Mandela and Olof Palme in his own willful way. The photos for Pour were taken in Gedda’s combined studio/home on the Southside of Stockholm. All the artists, musicians, photographers and other personalities that were chosen, had a one thing in common – timeless style.