Nybrogatan 52, 114 40 Stockholm, Sweden
+46 (0)8-661 23 01, info@wearegroup.se
Client: Seppälä
In the spring of 2013 we were given the assignment to reinvigorate Seppälä’s communication. In the concept, Fashionmania we created a new, more lucid language for Seppälä – both in the way they talk about their products and how they express themselves in images and film. In order to measure up to foreign competitors, we’re bringing in international models with strong personalities: Sophie Ellis Bextor, Karen Anne, Coco Rocha, Crystal Renn, Caroline Winberg.
The collaboration with Seppälä has just begun but already we are pushing the limits – with focus constantly on sales and how we dress a new Seppälä.