Our concentration both internally and externally has been focused on Twilfit being the true specialists on lingerie. For our campaigns, we selected the best products from the collection and illuminated a more explicit direction for the brand with focus on both sales and brand. In using the model, Bekah Jenkins, photographed by Jimmy Backius, we raised the fashion barometer. The campaign appeared on billboards and in magazines. And for the first time commercials were made for TV. The first steps had been taken to cultivate and rejuvenate Twilfit.