Nybrogatan 52, 114 40 Stockholm, Sweden
+46 (0)8-661 23 01, info@wearegroup.se


We know women

Client: Twilfit

Twilfit has been a lingerie classic since 1922. Twilfit’s own designs share space with internationally known brands in their 53 stores. Not only underwear but sleepwear and swimwear as well. But, at the same pace as Swedish retail chains have been launching their efforts on less expensive lingerie, Twilfit has faced increasingly tough competition particularly among younger consumers.


“Twilfit knows what women want”

Our concentration both internally and externally has been focused on Twilfit being the true specialists on lingerie. For our campaigns, we selected the best products from the collection and illuminated a more explicit direction for the brand with focus on both sales and brand. In using the model, Bekah Jenkins, photographed by Jimmy Backius, we raised the fashion barometer. The campaign appeared on billboards and in magazines. And for the first time commercials were made for TV. The first steps had been taken to cultivate and rejuvenate Twilfit.