ELLOS

From outdated mail order company to modern e-commerce business

Ellos is one of the leading e-commerce platforms in the Nordic countries, selling fashion and lifestyle products from own collections and external brands. We Are Group was the driving force behind transforming the Ellos brand and building relationships with new audiences. 

In 2014 Ellos was communicating through +600 pages catalogues mailed to their customers. The main messages were Discount, Sale or Offer.  

Instead we launched a new communication concept called “Mitt liv, min historia”. We started sharing interesting and inspirational stories of women from all walks of life. These women were captured both in photos, films and words and the content was spread through digital media and So Me.

To build brand awareness and reach we also needed TVC, OOH, and targeted mailings. 

Over the years the negative preconceptions about the brand vanished and Ellos earned the Top of Mind among women of all ages.

OUR JOB: 

Strategy, creative concept, copy, art direction, art buying, production, directing, casting, collaborations, e-store front page, advertising, so me content, packaging, e-commerce campaigns, pr, events