H&M HOME

More interior inspiration for everyone

To inspire, educate and reach out to new followers H&M Home wanted to create content on Youtube and Instagram. The solution was a series of tutorials where home styling experts shared their best interiors hacks for every room in our homes. The settings were real homes and we casted the interior stylists. For the tutorials they styled with H&M Home products, but mixed with vintage pieces and furniture. As a result H&M Home increased the numbers of YT subscribers from 2000 to +30.000. In close collaboration with the H&M Home team we handpicked real homes, casted interior stylists and directed and produced the tutorials.

OUR JOB: 

Concept, casting, directing, art buying, production